Advertisement can be held as the basis of all sales, product improvements and benchmarking a particular brand's market value. Without advertising, brands would have less to no audience at all, the potential for a products impact on lives would go to waste and moreover, companies would incur massive loses if their products didn't sell. This should by far sum up the overall importance and need for Advertisement and Public Relations in creating, guiding and assisting a brand in its growth in the market scenario.
The company has always believed in pushing limits to produce best results, and that helped the company to be the best advertising company. The message in an advertisement should connect with the target audience and creative strategy is the axis which pushes the process of defining objectives and consumer research. This is the foundation of any powerful campaign that makes a unique mark with a high recall value and generates business.